Saturday, December 24, 2011

(Bank)Simple - Company Overview


       Simple is a start-up that is on its way to reinventing how banking customers interact with their personal finances. Say goodbye to fees, and overdrafts. Simple's team of engineers, businessmen, and interns have collaborated on a banking system that works for you. Their web/App-based banking system lets you see in real time what you are safe to spend, while letting you set goals for saving. Need help with your SimpleVisa card? No, problem! Simple offers customer relation support night and day through a number of communication outlets including phone, text, email, skype, and many more. Once BankSimple, the team has decided to re-brand to a much more fitting name; Simple.

       With the original developers reaching from Portland, Oregon to Brooklyn, New York, and even San Francisco, California, all customers are taken into consideration with every aspect of Simple. Simple now has more than 30 full time employees and many interns that are working around the clock to make the customers banking experience an joyful and interactive one. Portland, Oregon is now Simple's home. Having all of the developers in one area has proven a success for Simple as they newly were awarded 10 million in additional funding in August from IA Ventures, and Shasta Ventures.

         Simple works for all banking customers. It gives you the tools to become your own financial planner, letting you set savings goals, and giving you tips on how to save money, and letting you set reoccurring monthly bill pay. Simple has also made transferring money to private parties easy. With the iPhone application, you can easily transfer money to anyone anywhere quickly and safely. Simple's data security team has made it so banking security is a non-issue, with all funds being help at partner banks in FDIC insured accounts. On September 21st, 2011 Simple opened its doors to the public, welcoming its first non-employee customers.

       Based on the amount of funding that has supported this venture it is apparent that growth is plausibly attainable. The service that Simple brings to its customers makes it a very competitive banking alternative. With controlled growth, Simple in time has the possibility of being a nation wide company. While there has been ING that has offered a similar product, Simple is different. ING is for customers that are looking to gain interest on large deposits. Simple is different in the fact that they want to be your everyday bank. They want their customers to use their SimpleVisa card for everything from coffee to furniture.


--- More Recent: Rated the #1 start up of 2011 by businessinsider.com!!